Below is a sample assumptive sales script for phone sales for individual health insurance, including common objections and rebuttals:
Introduction: Hi, this is [your name] from [company name]. How are you today?
Response: [Customer response]
Transition: Great to hear that. I'm calling today to talk to you about our individual health insurance plans. With our plans, you can get the medical coverage you need at an affordable price. Based on what I've told you so far, it sounds like you might be interested in hearing more. Would you like me to go over the details?
Response: [Customer response]
Body: Our health insurance plans provide comprehensive coverage for doctor visits, hospital stays, prescriptions, and more. You'll have access to a network of healthcare providers and can choose from a variety of plans to fit your budget and healthcare needs.
Plus, with the rising cost of medical care, having insurance is more important than ever. Without coverage, even a simple doctor's visit can cost hundreds or thousands of dollars. Our plans provide financial protection and peace of mind, knowing that you're covered when you need it most.
Objection #1: "I already have health insurance." Rebuttal: That's great to hear that you're already covered! However, it's always a good idea to review your coverage to make sure you have the best plan for your needs. Our plans offer competitive pricing, flexible coverage options, and a wide network of healthcare providers. Let's take a look at your current coverage and see if we can offer you a better plan.
Objection #2: "I can't afford health insurance." Rebuttal: We understand that healthcare costs can be expensive, but our plans are designed to be affordable for individuals and families of all income levels. Plus, not having insurance can be even more costly in the long run, as a single medical emergency could result in thousands of dollars in bills. Let's look at our payment options and see if we can find a plan that fits your budget.
Objection #3: "I'm healthy and don't need insurance." Rebuttal: It's great that you're healthy, but unexpected medical issues can happen to anyone at any time. Our plans offer preventative care services, such as annual checkups and immunizations, which can help you maintain your health and catch any issues early on. Plus, having insurance ensures that you'll have access to medical care when you need it, without having to worry about the cost.
Assumptive Close: Based on what we've discussed, it sounds like our individual health insurance plans could be a good fit for you. Let's get started with the application process so that we can get you covered as soon as possible.
Can I get some basic information from you, such as your name, address, and date of birth?
Response: [Customer response]
If they are interested: Great! I'm going to get you in touch with one of our licensed agents who can guide you through the application process and answer any questions you may have. Is there a specific time and date that works best for you?
If they are not interested: No problem, I completely understand. If you change your mind in the future, feel free to reach out to us. Have a great day! Before allowing them to get off the phone, attempt to identify why they are not interested and utilize the answer to pivot into a solution or follow up conversation.
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