Text-To-Close:

How to do it and how it can change your sales strategy for the better...

In today's digital world, texting is one of the most popular and convenient ways to communicate with clients. 

Insurance companies are now leveraging the power of text messaging to improve customer engagement and increase sales. Texting is a quick and effective way to reach out to potential clients and establish a connection. It can be used for appointment scheduling, follow-up reminders, and general communication. 

This article explores different sales strategies for texting in the insurance industry, backed by real-world statistics, and includes some considerations for federal texting compliance.

Statistics:

According to a survey by OpenMarket, 75% of consumers prefer to receive appointment reminders, promotions, and special offers via text message. Furthermore, research by Velocify found that text messages have a 45% response rate, compared to a 6% response rate for emails. These statistics show that texting is an effective way to engage with potential clients and increase sales.

Sales Strategies:

Use Text Messaging for Appointment Scheduling:

Using text messages to schedule appointments is an effective way to increase engagement with clients. It is a convenient way to communicate and ensures that the client doesn't forget their appointment. 

According to a study by Zipwhip, 75% of clients are more likely to show up to their appointment if they receive a text reminder. Insurance agents can use text messaging to schedule appointments and follow up with clients to confirm the appointment date and time.

Follow Up with Text Messages:

Following up with clients via text message is an effective way to stay top of mind and increase the likelihood of a sale. Texting allows agents to reach out to clients in a non-intrusive way and provide additional information about their services. According to a study by TextMagic, 90% of text messages are read within three minutes of being received. This means that agents can expect a quick response and can use this opportunity to answer any questions the client may have.

Use Text Messaging to Provide Quotes:

Providing quotes via text message is an effective way to close deals quickly. Texting allows agents to provide clients with a quick and convenient way to receive a quote without having to fill out lengthy forms. According to a study by TextUs, 51% of clients prefer to receive quotes via text message. Agents can use this opportunity to provide a quote and follow up with clients to answer any questions they may have.

Send Promotions and Special Offers via Text Message:

Sending promotions and special offers via text message is an effective way to incentivize clients and increase sales. According to a study by OpenMarket, 70% of consumers are more likely to use a promotion if it is sent via text message. Agents can use this opportunity to provide clients with a discount on their insurance policy or provide them with an incentive to refer a friend.

Considerations for Federal 

Texting Compliance:

When using text messages for sales in the insurance industry, there are a few considerations for federal texting compliance. The Telephone Consumer Protection Act (TCPA) regulates text message marketing and requires that businesses obtain written consent before sending text messages to clients. Agents should ensure that they have obtained written consent before sending text messages and provide clients with an opt-out option.

Conclusion:

Text messaging is an effective way for insurance agents to increase customer engagement and close more sales. By using text messaging for appointment scheduling, follow-up, providing quotes, and sending promotions, agents can improve customer engagement and increase sales. Text messaging is a convenient way to communicate with clients and provides an opportunity to provide clients with quick and convenient service. Agents should ensure that they are in compliance with federal texting regulations and obtain written consent before sending text messages to clients.

A Few SOLID Texting Scripts For You To Boost Your Sales:

Introduction messages

Hi ____.  I’m _____  from _____.  I’ve received your request for more information about life insurance.  How can I help you today?

Hi ___.  I help moms and dads have peace of mind in case life goes unplanned, by providing simple, affordable life insurance options. Do you have time today for a quick 5-minute chat?

Hi ___.  I’m just getting back to you with the information you requested about life insurance.  I’m free to give you a quick call for 5 minutes today at ____.  Does that work for you?

Teaser messages

Hi  ____.  Would you be open to learning about a term life insurance plan to help protect your family if the process only took about 10 minutes or so online, and you didn’t have to meet with anyone in person? Click here to learn more: [Insert Client Invite link here]

Hi ____.  I wanted to let you know how simple it is to set up a life insurance policy with Ethos. No office visits and no nurses — it can all be done online & through email. Are you interested in learning more? If so, click here: [Insert Client Invite link here]

Hey ____.  I’m not sure if you’ve heard of Ethos yet — they help people get covered with life insurance quickly & easily with an online platform. If I sent you a link to my website, would you do me a favor and check it out?

Call to Action message

Hi ____.  Are you ready to cross life insurance off your to-do list? You can get a quote online in seconds, complete an application in minutes and get an instant offer today. Click here to learn more: [Insert Client Invite link here]

Follow-up message

Hi ___.  Did you know Ethos helps families protect their income, homes and lifestyle by providing affordable life insurance options, all online in just a few minutes — and most pre-existing conditions are covered! Do you still need help with that? Do you prefer to get more information over the phone or by text message?